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Sunshine Discount Vitamins



New Chapter


Health & Wellness The Way Nature Intended

Whole Food Supplements

We believe in nourishment, protection and health that comes from whole food, not synthetic chemical isolates.

Organic Ingredients

Many of our products are certified organic, sourced from nature’s bounty of organic fruits, vegetables, herbs and superfoods. 

Validated by Science

We rely on modern science to validate our products’ effectiveness and to seek out greater discoveries in nourishment and health.

Devoted To Sustainability

We’re committed to protecting and sustaining the natural world that provides for us and for future generations.

Certified B Corp

Being a Certified B Corp aligns with New Chapter's established principles for nurturing body, soul, and Mother Earth.

Do you know what your supplements are made of?

New Chapter supplements are whole food. Easily recognized and absorbed.

New Chapter vitamin, mineral and herbal supplements are a whole-food complex – something your body easily recognizes and absorbs. Sourced from nature’s bounty of organic fruits, vegetables, herbs and superfoods and cultured in probiotics to deliver the full spectrum of Nature’s benefits.

This is a very big deal.

Because the whole truth about most of the conventional vitamins, minerals and supplements on the shelves is that they are synthetic chemical isolates. Our bodies understand and seek nourishment from whole food. Synthetic chemical isolated forms of nutrients lack the full spectrum of Nature’s benefits and, frankly, we prefer the real thing to a synthetic version of the real thing. Who wouldn’t?

Gentle on your stomach because they’re food

Because New Chapter’s vitamins, minerals and herbs are a whole-food complex, they’re gentle on your stomach. So gentle that you can even take them on an empty stomach. In fact, we don’t even consider them food supplements, They’re supplemental food®.

Organic Products, Organic Mission

Committed to organic ingredients

Many of our vitamin, mineral and herbal supplements are certified organic and most New Chapter products are made with organic ingredients. From the fruits, vegetables, herbs and superfoods we source around the world to our very own biodynamic farm in Costa Rica, we are committed to organic ingredients.

We believe organic makes a difference

New Chapter was the first company in the world to produce a full line of whole food complexed vitamins and supplements certified to be made with organic ingredients. We believe the natural purity of organic ingredients is better for people and better for the environment.

Organic crops are, on average, more nutrient dense than conventionally grown crops -- sometimes more than 20 percent for certain minerals and, on average, about 30 percent for antioxidants.

We live the organic lifestyle

We’ve been living an organic lifestyle and working toward an organic, sustainable world since New Chapter began in 1982. It has long been the heart and soul of our people, especially Tom Newmark, the man who contributed so much to our organic mission.

Discover Luna Nueva – Our organic partner farm

We don’t just source organic ingredients. We also grow them, including organic turmeric and ginger at Luna Nueva, our biodynamic partner farm nestled in the rainforests of Costa Rica. Luna Nueva demonstrates the core of who we are. See for yourself -- check out our Luna Nueva video.

Click here to read Perezoso--the Gastronomic Journal of Finca Luna Nueva. A magazine published by New Chapter's very own Finca Luna Nueva! This edition explores a variety of fascinating topics such as slow food cooking in Costa Rica, the importance of bees, and the experiences of one of our interns at the farm

Guided by Nature, Validated by Science

Dedicated to scientific validation

While we always look to Nature, first, to guide us in the formulation of our products, we rely just as heavily on modern science to validate their effectiveness and to seek out even greater discoveries in natural nourishment and health.

The New Chapter Scientific Team

Our scientific team consists of some of the world’s most respected scientific minds, covering multiple disciplines including both traditional and naturopathic medicine, integrative medicine, urology, biology, biochemistry, agriculture and nutrition.

New Chapter Research Partners

Our scientific partners include many of the world’s most respected scientists, from research institutions like Columbia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center. We think that says a lot about our commitment to scientific validation and discovery.

A breakthrough philosophy

We selected New Chapter as our company name for one simple reason: We believe every one of our products should deliver a ‘new chapter’ in nourishment, protection or health. At New Chapter, if a product can’t make a genuine contribution or a breakthrough, we won’t make it at all.

Devoted to Sustainability -- An Overview

To learn more about our sustainability initiatives, click here.  To learn more about our B Corp Certification, click here.

Our guiding principles

  1. To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
  2. To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
  3. To nurture and sustain Mother Earth, the source of natural healing.
  4. To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.

Sustainable agriculture

We’re proud of our certified organic products. And we’re equally proud to work with our organic partners to further the mission of sustainable agriculture. You’ll love discovering Luna Nueva, our own biodynamic farm in Costa Rica.

Sustainable sourcing

We’re the first vitamin and supplement company to have at least 85% of its products Non-GMO Project Verified. We’re deeply committed to maintaining a socially responsible, environmentally conscious supply chain throughout our business.

Environmental integrity

From packaging and shipping to procurement and energy use ,we strive to reduce our entire carbon footprint; it comes naturally to everyone who works here.

Helping by doing

We try to help those in need. We support and participate in the causes that are true to our hearts. Click here to find out more and get involved.