Health & Wellness The Way Nature Intended
Being a Certified B Corp aligns with New Chapter's established principles for nurturing body, soul, and Mother Earth.
Do you know what your supplements are made of?
New Chapter supplements are whole food. Easily recognized and absorbed.
New Chapter vitamin, mineral and herbal supplements are a whole-food complex – something your body easily recognizes and absorbs. Sourced from nature’s bounty of organic fruits, vegetables, herbs and superfoods and cultured in probiotics to deliver the full spectrum of Nature’s benefits.
This is a very big deal.
Because the whole truth about most of the conventional vitamins, minerals and supplements on the shelves is that they are synthetic chemical isolates. Our bodies understand and seek nourishment from whole food. Synthetic chemical isolated forms of nutrients lack the full spectrum of Nature’s benefits and, frankly, we prefer the real thing to a synthetic version of the real thing. Who wouldn’t?
Gentle on your stomach because they’re food
Because New Chapter’s vitamins, minerals and herbs are a whole-food complex, they’re gentle on your stomach. So gentle that you can even take them on an empty stomach. In fact, we don’t even consider them food supplements, They’re supplemental food®.
Organic Products, Organic Mission
Committed to organic ingredients
Many of our vitamin, mineral and herbal supplements are certified organic and most New Chapter products are made with organic ingredients. From the fruits, vegetables, herbs and superfoods we source around the world to our very own biodynamic farm in Costa Rica, we are committed to organic ingredients.
We believe organic makes a difference
New Chapter was the first company in the world to produce a full line of whole food complexed vitamins and supplements certified to be made with organic ingredients. We believe the natural purity of organic ingredients is better for people and better for the environment.
Organic crops are, on average, more nutrient dense than conventionally grown crops -- sometimes more than 20 percent for certain minerals and, on average, about 30 percent for antioxidants.
We live the organic lifestyle
We’ve been living an organic lifestyle and working toward an organic, sustainable world since New Chapter began in 1982. It has long been the heart and soul of our people, especially Tom Newmark, the man who contributed so much to our organic mission.
Discover Luna Nueva – Our organic partner farm
We don’t just source organic ingredients. We also grow them, including organic turmeric and ginger at Luna Nueva, our biodynamic partner farm nestled in the rainforests of Costa Rica. Luna Nueva demonstrates the core of who we are. See for yourself -- check out our Luna Nueva video.
Click here to read Perezoso--the Gastronomic Journal of Finca Luna Nueva. A magazine published by New Chapter's very own Finca Luna Nueva! This edition explores a variety of fascinating topics such as slow food cooking in Costa Rica, the importance of bees, and the experiences of one of our interns at the farm
Guided by Nature, Validated by Science
Dedicated to scientific validation
While we always look to Nature, first, to guide us in the formulation of our products, we rely just as heavily on modern science to validate their effectiveness and to seek out even greater discoveries in natural nourishment and health.
The New Chapter Scientific Team
Our scientific team consists of some of the world’s most respected scientific minds, covering multiple disciplines including both traditional and naturopathic medicine, integrative medicine, urology, biology, biochemistry, agriculture and nutrition.
New Chapter Research Partners
Our scientific partners include many of the world’s most respected scientists, from research institutions like Columbia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center. We think that says a lot about our commitment to scientific validation and discovery.
A breakthrough philosophy
We selected New Chapter as our company name for one simple reason: We believe every one of our products should deliver a ‘new chapter’ in nourishment, protection or health. At New Chapter, if a product can’t make a genuine contribution or a breakthrough, we won’t make it at all.
Devoted to Sustainability -- An Overview
Our guiding principles
- To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
- To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
- To nurture and sustain Mother Earth, the source of natural healing.
- To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.